McKenzian Launches Wedding Vendor Platform ‘AllVeil’ to Serve Rural Tennessee Brides

While planning her December 2024 wedding in northwest Tennessee, Mikayla (Boucher) Patterson and her fiance, Caleb, ran into a slight problem: they couldn’t find local vendors. Popular wedding-planning websites sent her straight to Memphis and Nashville listings, leaving entire pockets of rural Tennessee nearly invisible.

“I was having so much trouble finding all the vendors that I needed,” Patterson said. “I kept thinking, there’s probably so many [vendors] that I missed because they don’t have the budget to pay for some of these wedding vendor websites.”

She was able to cast the thoughts aside and continue wedding planning, focusing on her big day and finding vendors from a mix of online research and word of mouth.

She and Caleb got married, and her frustration with finding vendors returned after the honeymoon — eventually becoming the seed of a new business.

Ten months after her wedding, following rigorous planning and execution, Patterson and a small team of web developers would launch AllVeil, a Tennessee-based digital vendor hub designed to make wedding planning more accessible for rural brides and more affordable for small businesses. The platform opened to vendors October 23 and launches for brides in February 2026.

Patterson, the daughter of Trey and Gretchen Boucher, received enthusiastic encouragement from both her father and her husband to explore this business idea, but she wanted other opinions. As a full-time marketing manager and executive assistant for Mighty Lube in Columbia, Tenn., Patterson reached out to a web developer she had previously worked with — Wes Talley — and gave him her elevator pitch.

“When Wes said it was a great idea, I felt comfortable moving forward,” she said. “If a developer thinks it’s good, you know you’ve got something.”

The team — made up of Patterson and web developers Talley, Addison Goforth and Zachary Parson — began branding and concept development in March. By early August, they were deep into building the platform. For five months, Patterson and the developers met twice a week, refining the design, updating features, and turning Patterson’s rural-friendly vision into a fully-functional site.

AllVeil’s mission is to give every bride in Tennessee—whether she lives in McKenzie, Martin, South Fulton or Sevierville—the ability to find local vendors who reflect her budget, style and location.

While competitors charge vendors “hundreds to thousands of dollars a month,” according to Patterson, AllVeil aims to be accessible from day one. Vendor accounts are currently free to create, and no credit card is required until February, when the subscription fee officially launches at $7.99 per month.

“Vendors shouldn’t have to sign contracts they aren’t comfortable with, and they shouldn’t have to spend a fortune just to be seen,” Patterson said. “We wanted it to be affordable for vendors of all sizes.”

AllVeil also introduces optional, low-cost add-ons, including a $5.99 monthly marketing package and a $19.99 one-time events package for vendors who want AllVeil to promote a specific event across social media platforms.

Until February, however, Patterson is providing all vendor marketing for free. Using her professional marketing background, she has been creating Instagram Reels, TikTok videos, and Facebook posts for each new sign-up.

“Vendors upload their content on the backend, and then we create the public-facing marketing,” she said. “They approve it, and we push it out. It’s been a great way to help them grow before brides even arrive on the app.”

AllVeil functions as two distinct but interconnected platforms: one for brides and one for vendors. The vendor side feels like building a social media profile — complete with photos, videos, descriptions, and filters for style and specialty. Vendors are grouped by categories such as photography, videography, live art, beauty services, florals, day-of coordination, and more. Stylistic filters include clean, vintage, documentary, and other aesthetics that help brides pinpoint their exact vision.

On the bride-facing side, Patterson wanted something entirely different.

“I wanted it to feel like you were online shopping,” she said.

From the moment a bride enters the site, she’s prompted to choose her location and what type of vendor she’s seeking. From there, she can choose her filters: budget, event size, style, radius, and more.

This careful focus on user experience is also why the bride-facing platform won’t open until February. Patterson wants to build her vendor database before inviting brides to use the platform as a wedding resource.

So far, AllVeil has attracted a strong number of beauty and photography vendors, including hair stylists, makeup artists, nail technicians, tanning specialists, estheticians, and numerous photographers. Venues, caterers, florists and day-of coordinators have also joined. Patterson wants AllVeil to be a hub to find any business who supports weddings.

“We're constantly making the app better by listening to feedback, trying to get everything perfected with the vendors and making sure that it's exactly what they need to market themselves,” said Patterson.

Although Patterson frequently fields the question of whether AllVeil will expand nationwide, she’s staying focused.

“Right now, Tennessee is the priority,” she said. “Once we feel like we have a good reach in Tennessee, then we’ll look to Kentucky, Georgia, Alabama—the whole South.”

For now, Patterson is balancing a full-time job, the demands of a start-up, and the responsibility of building a platform she hopes will transform rural wedding planning.

“It’s been a lot of work—basically two full-time jobs—but it’s worth it,” she said. “If brides can find what they need and vendors can be seen, then we’ve done what we set out to do.”

AllVeil is live now for vendor registration and will open to brides in February 2026.